Le Safari aims to have 13 products ready for market by mid-2015. Each product is being sourced and developed individually with social and environmental
sustainability in mind.
Working as a freelance product designer for La Safari I am responsible for the conceptual and development stages of 5 of the 13 products within the La Safari range.
Designing each product and the packaging to ensure that each product works as a cohesive range and as a standalone product.
Packaging design for socks
Unisex Adult sock
ABOVE: Kids socks
Kids pyjamas concepts
RIGHT: Primary brand pattern. Inspired by African craft ware
Concept Sketches for Womans dressing gowns
Concept sketchs of back pack and tote